Fine Art Publicity – The Complete Guide for Galleries and Artists

Description

Still the only book of its kind, Fine Art Publicity provides artists, galleries and museums with the practical tools and strategic know-how to capture media attention and attract audiences and collectors. Updated to reflect the latest technology and new art markets, this guide will teach readers everything they need to know about the principles and practices of fine art publicity, including how to:

– create an effective public relations plan

– cultivate and personalize relationships with the art press

– make publicity and advertising work together

– use exciting, professional press releases to communicate newsworthy events

– prepare media lists, press kits, pitch letters and much more

All chapters contain valuable sample material such as letters, worksheets, labels and more. All fine art professionals – new and experienced – should have a copy of this practical, comprehensive manual at hand.