Jodi Bieber’s Real Beauty
The common ground for my work is that both myself and the women I photographed wanted to make a stand for Real Beauty.” – Jodi Bieber
“My new body of work entitled Real Beauty has been inspired by a number of events, the primary being my own life. My forties have brought a feeling of more comfort within my own skin than when I was younger even though my body shape has shifted dramatically. This project is an extension of a Dove billboard advertising campaign in London showing ordinary women in their underwear advocating and speaking up for Real Beauty. Advertising campaigns don’t usually draw my attention, but this one did.
A model sitting next to me on the way from London to Paris emphasized the extent to which Photoshop is used to enhance beauty. She was not in the least bit concerned about the rings under her eyes as these imperfections would easily be erased after her photoshoot. A BBC radio documentary spoke about an increase in the cases of black anorexic women in South Africa, as the full figured body which was once more favourable is no longer as desirable as Western body shapes.
The photographic shoot was a collaboration between myself and each woman, whom I photographed at their homes. The setting within their surroundings was my choice but each woman’s pose was pretty much self-directed. I wanted each woman to project their personality or their fantasy into their shoot. The shoot created a space for each woman to explore their own identity in relation to beauty and to live for a couple of hours in an environment with elements of fantasy.The common ground for my work is that both myself and the women I photographed wanted to make a stand for Real Beauty.” – Jodi Bieber
|Dimensions||31 × 31 cm|
Hardcover, 31x31cm, 108pp,