Tag: Advertising

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George Lois: On His Creation of the Big Idea
R600
George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life.
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Hegarty on Advertising – Turning Intelligence into Magic
R340
A look into what lies behind great ideas and brilliant advertising, told by one of the industry’s leading players.
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Veuve Clicquot: Yellow
R190
The yellow labels of the House Veuve Clicquot Ponsardin have traveled the world; today they evoke excellence in champagne.
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