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“For the person who gets a kick out of movies such as Shrek 2 and Finding Nemo, consider Animation Now!, a survey of 80 of the great cartoonists and animation studios worldwide, from Hollywood’s Pixar, Walt Disney, and DreamWorks SKG, to decidedly higher-brow practitioners such as South African artist William Kentridge.” – Business Week, New York
What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of Creative Advertising showcases over 200 examples of international advertising from a wide range of media. All brilliantly demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, the use of metaphor and analogy, and the deployment of shock tactics and humour. Entertaining and inspirational, this remains a vital book for all designers, art directors, copywriters and students of advertising – in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.
In this illustrated volume, Alan Bartram, a distinguished book designer and typographer, answers many of these questions and provides his personal view of some of the successes and failures of his predecessors. He looks with fresh eyes at a varied range of books published in western Europe and America in the last half-millennium, concerning himself in particular with readability, function, and clarification of meaning.
Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of two dimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency.
Patricia Graham helps guide readers through the aspects of Japanese art and design we’ve all come to appreciate-whether it’s a silk kimono, carefully raked garden path or modern snack food packaging. From the ten key characteristics of Japanese design to the Shinto and Buddhist influences on its aesthetics, this book serves as a great resource for the different styles and how they developed. Another fascinating and less explored piece of design in Japan is its influence on and interpretation by Westerners.
In the book Logo Life. Life histories of 100 famous logos, you can read the short histories of the Apple logo and 99 other logos for world-famous brands, seeing all the little steps and great leaps in the visual evolution of these logos, as well as some of their most iconic uses in brand advertising.
The third volume in this series is on packaging design and features carefully selected products that showcase the innovative use of a particular material. The book focuses on specific categories of packaging – sustainable packaging, functional forms, dispensing systems, advanced protection, interactive and mass craft. Seven specially commissioned `visual narratives’ are included. The extensive illustrated materials directory contains detailed information on over 100 materials.
This title features outstanding letterheads, envelopes, and business cards from around the world – good ideas by the hundreds. Whether you’re starting your own business or simply trying to stay in business, three paper-based items are absolutely crucial to your company: letterhead, envelopes, and business cards. These items, along with your logo, are the pillars of a well-defined corporate identity.
Terence Donovan was one of the foremost photographers of his generation – among the greatest Britain has ever produced. He came to prominence in London as part of a postwar renaissance in art, fashion, graphic design and photography. Alongside David Bailey and Brian Duffy, photographers of a similar working-class background and outlook, Donovan was a new force in fashion photography. Together, they captured and helped create the Swinging 60s. They socialized with celebrities and royalty, and found themselves elevated to stardom in their own right. Gifted with an unerring eye for the iconic image, Donovan was also master of his craft, a technical genius who pushed the limits of what was possible with a camera. And yet despite his fame and status, there has never been a publication devoted to his fashion work, for he allowed none to be released during his lifetime. Terence Donovan Fashion is thus the first time his fashion pictures have been collected together in book form. Arranged chronologically, from the gritty monochromatic 1960s and 1970s to the vibrant and colourful 1980s and 1990s, the book reveals how his constant invention and experimentation not only set him apart from his contemporaries, but also influenced generations to come. Contributions from some of the many designers, models and art directors who worked with him provide fascinating insights into his practice. Compiled by the artist’s widow Diana Donovan and former art director of Nova magazine and Pentagram partner David Hillman, who worked closely with Donovan for over a decade, and including an illuminating text by Robin Muir, ex-picture editor of Vogue, and foreword by Grace Coddington, creative director of American Vogue and advisor to the project, Terence Donovan Fashion is indisputably a landmark in the history of fashion photography.
Illustrated with screengrabs and artwork, and including step-by-step tutorials, this title presents all aspects of designing and developing dynamic computer games.
This invaluable resource demystifies the complex, rapidly changing, and sometimes confusing world of digital print technologies. It describes the major digital printing processes used by photographers and artists over the past forty years, explaining and illustrating materials and their deterioration, methods of identification, and options for acquiring and preserving digital prints. A removable chart provides a ready reference for identifying specific materials.
Tattooing is an ancient practice with profound religious and cultural significance. While western tattooing centres on three main traditions – Polynesian, Japanese and Euro-American — it has been recorded more or less everywhere.
Beginning with the birth of the tattoo, John Miller explores this unique expression of personal, cultural and national identity, the tension between tattoo’s status as a fashion item and its roots in subculture, and the relevance of magic — a crucial part of tattooing’s origins — in contemporary society.
The best-selling Thinking with Type in a revised and expanded second edition: Thinking with Type is the definitive guide to using typography in visual communication. Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. The book covers all typography essentials, from typefaces and type families, to kerning and tracking, to using a grid. Visual examples show how to be inventive within systems of typographic form, including what the rules are, and how to break them.
Warhol sought out all the most glamorous figures of his times – Susan Sontag, Mick Jagger, the Barons de Rothschild – despite being burdened with an almost crippling shyness. Behind the public glitter of the artist’s Factory, with its superstars, drag queens and socialites, there was a man who lived with his mother for much of his life and guarded the privacy of his home. He overcame the vicious homophobia of his youth to become a symbol of gay achievement, while always seeking the pleasures of traditional romance and coupledom.
This book gives a ?rsthand account of what it’s like to develop, pitch, design, write, draw, direct, and produce a hit animated series, and is jam-packed with never-before-seen concept sketches, storyboards, character models, background layouts, cels, and production and promotional materials.
Trawl through centuries of tattooing in this eye-popping history of the art of body decoration. From modest, discreet symbols to astonishing full-body adornments, the wonders of 1000 Tattoos will entertain, amaze, and inspire. Whether you’re considering getting ink done yourself or are simply curious about what lengths others have gone: this is the guide you’ve been looking for.