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In this illustrated volume, Alan Bartram, a distinguished book designer and typographer, answers many of these questions and provides his personal view of some of the successes and failures of his predecessors. He looks with fresh eyes at a varied range of books published in western Europe and America in the last half-millennium, concerning himself in particular with readability, function, and clarification of meaning.
Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of two dimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency.
The best-selling Thinking with Type in a revised and expanded second edition: Thinking with Type is the definitive guide to using typography in visual communication. Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. The book covers all typography essentials, from typefaces and type families, to kerning and tracking, to using a grid. Visual examples show how to be inventive within systems of typographic form, including what the rules are, and how to break them.
Balance, iron smelting and optical illusions: A recent encounter with master typographer and award winning graphic designer Jan Erasmus showed me that constructing a typeface is an art in its own right
We are bombarded with words today. Public spaces are saturated with a discordant mix of messages, but sometimes a sentence, a word, or even an individual letter stops us in our tracks.
This highly original book will inspire fans of street culture as well as typographers, graphic designers, advertising and communication students and design professionals worldwide.
Introduces the graphic language of typography and the fundamentals of type use
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