Raymond Loewy

R190

While Andy Warhol is known for creating icons, it is Raymond Loewy who built monuments. At once an engineer and a visionary, this master of streamlined design integrated movement into his designs in what would become a characteristic American way.

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Description

While Andy Warhol is known for creating icons, it is Raymond Loewy who built monuments. At once an engineer and a visionary, this master of streamlined design integrated movement into his designs in what would become a characteristic American way. Indeed, his drawings of the Coca Cola truck, the Greyhound bus, the package of Lucky Strike cigarettes, the Studebacker automobile, and the bullet-nose train molded our vision of twentieth-century American iconography. Illustrated with photographs of Loewy s most notable designs, this memoir pays a tribute to a man who shaped the image of an entire nation with his pencil strokes.

Additional information

Date Published

2005

Publisher

Language

English

Specifications

Hardcover,Paperback,22x16cm,80pp